Social Media is the electronic communication tool today where users create online communities to share information,

Image captured from Digital Information World

This image shows social media usage by channel

ideas, personal messages, and other content. The key in this is “CONTENT,” Social Media needs content it needs it constantly. A big part of social media marketing is the gathering and executing content for users and the internet. Right now Facebook is the leader in Social Media marketing they set up “boost” programs for individual users to use and it delivery’s what it says, impressions. But impressions alone will not activate or get you new business it takes much more than just boosting.

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We could go into more and more about this but indeed each “social campaign,” is unique and specific for each client and their audience. We do know this, you need to communicate as your social users expect. Be real, be authentic this way you can interact with your clients like they are assuming you will.